A veteran adman discusses ‘sponsorship,’ ‘brand activation,’ ‘helmet entitlement partners,’ and the language of advertising.
Are Ads on Uniforms Really Ads at All?
Are Ads on Uniforms Really Ads at All?
Are Ads on Uniforms Really Ads at All?
A veteran adman discusses ‘sponsorship,’ ‘brand activation,’ ‘helmet entitlement partners,’ and the language of advertising.