Inconspicuous Consumption

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Little Stories: The “Official Inspection Station” Sign
In which I have a brief but epic misunderstanding at a gas station.
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Paul Lukas
25
Period Piece: How Should We Be Printing J.D. Vance’s Name?
A simple question with a surprisingly complicated answer.
29
U.S. States Bonus Post: State Welcome Signs
Another travel-related topic that deserves a closer look.
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Paul Lukas
26
What Counts as Truly Having “Been in” a U.S. State?
I’ve visited all 50 of them, at least as I define that experience. Here's what does and doesn’t qualify.
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Paul Lukas
40
When “V.F.W.” Stands for “Vibrant, Fantastic, Wonderful”
Sometimes a sign has more going on than immediately meets the eye.
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Paul Lukas
11
My Girlfriend’s Clock
You can spend a lot of time looking at a clock (or reading about one).
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Paul Lukas
26
Little Stories: Moving My Eyes
Trying to see something that couldn’t be seen.
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Paul Lukas
12
Of Bumps, Humps, and Lumps
A deep dive on a common but surprisingly nuanced roadway phenomenon.
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Paul Lukas
61

May 2024

Looking Ahead: A Preview of Inconspicuous Consumption
Here’s a taste of what this Substack will be like going forward.
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Paul Lukas
25
The Road Not Taken: What If Uni Watch Had Turned Out Very Differently?
As my time at Uni Watch draws to a close, here are 12 “What if?” scenarios that almost happened, might have happened, or could have happened — but…
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Paul Lukas
13
The Toddfather: An Interview with the Great Todd Radom
When it comes to sports design, Radom’s done it all, from MLB uniforms to Super Bowl logos. We talked about his career, the current state of uniform…
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Paul Lukas
12
Ask Me Anything
The latest (and final!) installment in an occasional Uni Watch series.
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Paul Lukas
17
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