EXCLUSIVE: The Inside Story of Why the Bucks Can’t Wear Cream Uniforms Anymore

The reason will almost certainly surprise you.

Last Friday, the Milwaukee Bucks unveiled their new City uniform for this season. The uniform is blue, which led some fans on social media to ask when the Bucks would be going back to a cream-colored City design, like the ones the team wore in 2017-18 and 2019-20.

Dustin Godsey, the Bucks’ chief marketing officer, saw those fans’ questions, so he responded to them with a cryptic tweet:

Dustin Godsey @dgodz

Just because I’ve seen it a bunch today: we aren’t allowed to do cream colored jerseys anymore. There are reasons, but suffice it to say it won’t appease anyone to get into it, so I’ll just say: we would if we could.

Hmmmm, that was intriguing. Why would the cream uniforms suddenly be off the table?

I have a good relationship with Godsey (he helped me out on a few ESPN stories back when the Bucks unveiled their current uniform set in 2015), so I emailed him and asked if he could tell me the backstory, even if only off the record, just to satisfy my own curiosity.